Elena Rossi
I help independent practices explain what they actually do
Writer and advisor in Milan. I sit with architects, editors, and small studios until the work can be said in a sentence a stranger would trust.
Practice
Studio advisory, in writing
Most independent practices do not need a rebrand. They need language that matches the rooms they already make. I work in conversation, then on paper, then — only if it is useful — on the site.
How we begin
A month of interviews and editing. A positioning note you can actually use. Optional: a one-page site, often on SayHi, so the public version stays as quiet as the work.
Selected conversations
Notes on independent practicesEssays · Italian and EnglishFor studios with more craft than copyA short brief on startingWrite to ElenaI take two new studios each season.